LE Desk

New Delhi, July 15, 2021: DSK Legal advised Ruchirans Jaipuria and Anurag Jaipuria in investing into Direct-to-Consumer (D2C) home appliance brand Candes, the Law Firm has said. 

The investment was a combination of equity investment and debt infusion. This investment round was led by Anuraag and Ruchirans Jaipuria and their company Jai Beverages Private Limited along with Lotus group Joint managing director, Nitin Passi and Redcliffe’s Dheeraj Jain, it said.

DSK Legal assisted Jaipuria’s in inter alia: (i) reviewing, revising and negotiating of the Share Holders Agreement; (ii) reviewing, revising and negotiating the documents relating to subscription of debentures; (iii) Trade mark related matters and (iii) Closing of the transaction.” 

The DSK core team representing Jaipuria’s, for the transaction comprised of Harvinder Singh, Partner and Mala Mehto, Associate who advised on Equity infusion. Roochi Loona, Principal Associate, Shaan Kalwani, Senior Associate, and Archit Gupta, Associate advised on debt infusion. 

Shubhi Ameriya, Senior Associate and Sunanda Reddy, Associate advised on IP matters. Aparajit Bhattacharya, Partner, acted as the relationship partner and provided strategic inputs on the transaction.

Candes Technology Private Limited (“Candes”), is a leading and renowned brand in the home appliances space and provides a wide range of quality home appliances at affordable prices. It manufactures white goods like fans, geysers, TV, stabilizers in its own manufacturing facilities and is in the final stage of launching a new product portfolio. Currently, Candes sells across multiple e-commerce platforms such as Flipkart, Amazon, Udaan, apart from sales through some offline stores in north and west India.

Candes was represented by AARC Partners.

Jaipuria’s have investments encompassing various sectors including Real Estate, Beverages, Retail, Engineering, IT and Plastics. 

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