New Delhi, June 11: J. Sagar Associates (JSA) advised and assisted PepsiCo India Holdings Private Limited (PepsiCo) in exiting its joint venture company, NourishCo Beverages Limited and sale of its entire 50 per cent shareholding to Tata Consumer Products Limited (‘Tata’), a listed entity within Tata group.

NourishCo was a decade-old 50:50 joint venture between PepsiCo and Tata, formed to gain foothold and grow market share in India’s fast-growing category of packaged non-carbonated, ready-to-drink beverages segment.

PepsiCo’s exit from NourishCo is in line with the long-term strategies of both the groups – PepsiCo and Tata.

JSA’s team was led by Partner Kartik Jain (in picture) and assisted by Senior Associate Ayushi Pandey.

Tata and NourishCo were represented by Shardul Amarchand Mangaldas. The team was led by Partner Amit Khansaheb, Partner Vishruta Kaul, Associate Manu Gupta, Partner Dev Robinson, Senior Associate Apoorva Murali, Associate Neha Khanduri and Associate Surabhi Bhandari.

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